The pandemic seems to be on a world tour and has compelled businesses to transition online for customer interactions and conducting business operations. While many industries have already made come-backs from the impact, there have been longer-lasting shifts in how they market brands and conduct business. The transitions prompted by the social distancing measures have created the need to bring into play digital marketing services in the UK.
As the behavior of the consumer changes and pandemic still on its rage, here are the emerging trends that you can expect to see in digital marketing in 2021…
AI is sure to be at the heart of global business as it is the biggest commercial opportunity for companies, industries, and even nations. From analyzing consumer behavior and search patterns to using data from different social media platforms and understanding how everything works, AI has the potential to automate the entire business processes.
Search Engine Optimization (SEO) is the core of digital marketing and the goal has always been to get your listing in the top position in search results. Now, there will be a shift to more visibility in ‘position zero’ which refers to Google’s ‘featured snippet’. Separated by a small box, the featured sniper is located at the top and displays relevant information as a no-click search.
As more uses discover that they can submit existing images for a search, it changes the overall landscape of image and video SEO. To make the best use of your digital marketing efforts, you will have to make sure your image and video SEO campaigns are in excellent shape. Furthermore, pay attention to Google Lens if you are an eCommerce brand and want to take traffic away from competitors.
To stand out in the crowd, you need to personalize your marketing – the content, products, emails, everything. Consumers tend to stay longer with the brand if it offers personalized experiences based on their behavior. It could be anything like a data-driven email campaign, a personalized video campaign, a gasified mobile app, and more.
Influencer marketing is not just a trend anymore but has become an important part of everyone’s life. People tend to trust online videos by their favorite influencers more than traditional ads. For this reason, they can help spread the word about your brand or products to a large audience through their social channels.
As a business, you have to ‘be there, be useful, and be quick’ as and when consumers want what they want and searching for information at the moment. It’s a moment when a person turns to a device to act on a need and follows a set path: awareness, consideration, and decision.
The next big thing in Digital marketing is conversational marketing with a focus on surfacing consumer insights. It takes into account everything that is required to take digital experiences to a new level. It is not at all about monitoring people but offering them what they want via personalized one-o-one conversations.
While the pandemic has thrown the entire world into a challenging situation, there is no denying that digital marketing has played a crucial role in keeping businesses up and running. However, you need to follow the latest trends to reap out the best benefits. Taking help from reliable companies offering digital marketing services in the UK might help you reach your goals.