When shopping, clothing stores tend to use a clever, psychological trick. They place the sale items at the back of the store, so you are forced to walk past the full price items. I’m sure you can guess why that is, and it works!
Unfortunately, there is no way to do that on a website. So, how do you keep your customer on your website?
Whether it is a new or existing website, whether you are selling chocolate or offering a service, that is one goal every website has in common. This calls for change.
- Give your website a certain look and feel which resonates with your audience and the offering.
- Don’t forget to make the customer journey on your website as easy as possible. It’s a big world out there, if they are struggling on your website, they will move to your competitor.